Targeted Advertising
GoAdserver software offers targeted advertising solutions to businesses that are looking to reach their desired audience effectively.
By leveraging data insights and advanced targeting capabilities, GoAdserver lets advertisers decide exactly which visitors and placements see each campaign.
Advertisers can target their ads based on a variety of criteria such as country and region, device, operating system, browser, language, connection, ISP, time of day, content category and retargeting audiences.
This level of targeting ensures that ads are shown to the right audience at the right time, increasing the chances of engagement and conversion.
Additionally, GoAdserver real-time analytics and reporting, allow advertisers to track the performance of their campaigns, helping businesses maximize the impact of their advertising efforts and produce real outcomes in the challenging digital environment.
Targeting options
- Geo: country and region.
- Technology: device type, operating system, browser, language and connection type, plus ISP and IP ranges.
- Time: schedules by day and hour, and frequency capping per visitor.
- Content: website categories, and allow or block lists for domains, ad zones and sub-IDs.
- Retargeting: audiences built from visitors to your own pages.
Include and exclude lists
Every list works both ways: an include list allows only the values you name, an exclude list blocks them and keeps everything else. Save a list once and reuse it across campaigns. A good habit is to start broad, then use your statistics to exclude what underperforms.
Bid where it pays
Targeting decides who sees an ad; bidding decides what each impression is worth to you. Set different bids per country or per placement, and use bid rules to bid more in the hours that convert. See all ad server features, the ad formats you can target, and the white-label ad network.
Documentation
Set it up step by step in the GoAdserver documentation: Targeting & filters and block or allow-list lists.