Offer Network Features
All-in-One platform
Smart Links
Multi User Management
Tracking
Single Offers
Targeting
Tracking links, postbacks and conversion APIs
Every promotion starts with a tracking link, made in the built-in tracker of your offer network. It records the click and remembers which ad and placement it came from before sending the visitor on to the offer. You build it in a few steps: pick the offers and the traffic source, choose that source’s macro syntax, and see the finished URL as you go.
Conversions come in through inbound postbacks. You get up to 26 conversion types, such as registration, deposit or sale, each with its own ready-made postback URL. A Rejected Postbacks tab shows any call that was refused, and why.
Outbound postbacks send each conversion back to the platform that sent the click: a plain URL, or the conversion APIs of Meta, TikTok, Snapchat, Pinterest, Microsoft, LinkedIn and Google. Their algorithms then optimise towards the visitors who actually convert.
Offers, failover and smartlinks
Each offer defines its destination, the payout per conversion, the countries it accepts and its category, so affiliates can search and filter the catalogue in seconds. Pricing covers the whole performance family: CPA, CPL (per lead), CPI (per install) and CPS (per sale).
A failover offer catches traffic when an offer caps out or stops accepting it. The traffic goes on to another offer instead of a dead page.
A smartlink rotates across several offers and picks the best match for each click by the visitor’s country and device. Publishers can also use Smartlink and Redirect ad zones to route their own traffic to matching offers. See ad formats.
See profit, not just revenue
Revenue alone doesn’t tell you whether a campaign made money. Connect your ad accounts once, and their daily spend is imported automatically from Meta, Google Ads, TikTok, Microsoft Advertising, Snapchat, Taboola, Outbrain, PropellerAds, Adsterra and ExoClick. Credentials are stored encrypted.
Performance Reports then put cost next to revenue for every offer, with profit, ROI, EPC and conversion rate. Tabs for overview, performance, clicks, geo and devices all share one date range and filter set. Schedule a report to arrive by email as a CSV every day, week or month. Read more about analysing your campaigns.
Connect the affiliate networks you already work with
Many offers come from other affiliate networks, and each network writes its macros differently. Register a network once and pick its macro template. From then on, every postback URL the platform gives you for that network is already in its own format, so you never look up the syntax by hand.
The same record shows which network each offer comes from, keeping your catalogue organised however many sources you add. Affiliates and advertisers get their own role-based dashboards, team members can share an account with scoped permissions, and notifications report approvals, conversions and payouts by email, in the app, on Telegram or in Slack.