Tracker
A complete performance tracker built into GoAdserver: tracking links, postbacks, ad-spend import and profit reports — in the same platform where you buy, sell and manage traffic. No separate tracking tool to pay for, and no exporting data between systems.
Tracking links and smartlinks
A tracking link is the URL you put in your ads. It records every click, remembers which ad and placement it came from, and sends the visitor on to the offer — so every conversion can be matched to the exact ad that paid for it.
- A builder with a live preview: pick the offer, the traffic source and its macro syntax, and choose which tokens to pass on.
- Smartlinks rotate one URL across several offers.
- One link per traffic source, so sources compare cleanly in your reports.
- Clicks run through the ad server’s own click pipeline on your own tracking domain.
Postbacks and Conversions API
Conversions come in through inbound postbacks from your affiliate networks — the platform writes each network’s postback URL for you, in that network’s own macro format. Label up to 26 conversion types (registration, first deposit, sale…) and track them separately.
Conversions also go out to the ad platform you bought the traffic from, so its algorithm can optimise for buyers: plain postback URLs for ad networks, and Conversions API destinations for Meta, TikTok, Snapchat, Pinterest, Microsoft, LinkedIn and Google. A log shows every outbound call and its result.
Ad spend and real ROI
Revenue alone doesn’t tell you whether a campaign made money. Connect your ad accounts once — for example Facebook, Google Ads, TikTok, Snapchat, Taboola, Outbrain, PropellerAds, ExoClick or Adsterra — and the tracker pulls in your campaign spend every day. Cost is set against revenue automatically, so profit and ROI sit next to your traffic, without spreadsheets. Credentials are stored encrypted.
Performance reports
All your traffic pivots around your offers: clicks, conversions, revenue, cost, profit, ROI, EPC and conversion rate — by offer, source, country, device and time of day. Set the date range and filters once and every view follows, and send yourself or your team a recurring summary without opening the panel.
Offers and affiliate networks
Keep every offer you promote in one catalogue — destination, payout, accepted countries and category — and register the affiliate networks that supply them, each with its own currency and postback format. Build a tracking link for an offer in a few clicks.
Built in, not bolted on
Because the tracker lives inside GoAdserver, it works together with the rest of the platform: buy traffic with Agentic Media Buying and judge every placement on real conversions, manage your offers like an offer network, and follow up interested leads in the built-in CRM. It is for media buyers and affiliates as well as for ad networks and ad managers that run tracking for their own clients.
Want to see it on your own traffic? Talk with our team.
Documentation
Set it up step by step in the GoAdserver documentation: Tracking links and How to build a tracking link.
The tracker also has its own site: GoTrack, with everything it does for media buyers and affiliates.