Ad Formats

All of our Ad formats

Every ad zone type, in one ad server

GoAdserver has more than 35 ad zone types. Publishers create a zone, choose its type and paste one embed code; advertisers buy the same formats on CPM, CPC, flat-rate or RTB. Each network decides which types it offers: see the white-label ad network and the ad manager.

Display and native

  • Banner ads: every standard size, as an image, video, HTML or iframe creative.
  • Fixed IM banner: a banner pinned in place in messenger-style layouts.
  • Native ads: content-style grids you style to match your site, with your own rows, columns and image sizes.
  • Native bar: a slim promoted-content strip docked to the top or bottom.
  • Web push and native web push: notification-style ads shown on the page itself.
  • Creator widget: portrait-format native ads that promote content creators.
  • Text ads: lightweight text-only links.
  • Skin ads: a full background skin around the site.
  • Dynamic iframes: an ad unit in an iframe that you place anywhere in your layout.
  • Footer code: run a third-party ad code that renders itself on the page.

Video

  • Video ads: pre-, mid- and post-roll in your player, or as a VAST tag for any VAST-compatible player.
  • In-video plugin and in-video banner: overlay ads inside your own video player.
  • InPage video: auto-playing video in the article flow, no player needed.
  • Video slider: a small video that slides into a corner of the page.
  • Video carousel: several video ads in one unit.
  • Reels: portrait video for mobile, full-screen placements.

High impact

  • Pop ads: a new window behind or next to the current one.
  • Tabs: the ad opens in a new tab while the visitor stays on your page.
  • Full page ads: a full-screen ad between page loads.
  • Interstitials: banner, native and video variants, shown at natural breaks.
  • IM pop-up: in-message ads for chat and messenger layouts.

Push, clicks and links

  • Push ads: notifications sent to subscribers.
  • Push clicks and native clicks: click zones for push and native traffic.
  • Redirects: send traffic straight to a destination, filtered by country, device and connection.
  • Smartlinks: one link that routes every visitor to the best-matching offer.
  • Mail clicks: like a redirect, and also passes the visitor’s email address to the advertiser’s URL.
  • Hardlinks (five types): fixed links on your site, each sold as its own click placement.

The sections below describe the most popular formats in more detail. Want to see a format on your own traffic? Talk with our team.

Video ad format example

Video

GoAdserver offers an engaging and effective video ad format to help businesses promote their brand or services. With this format, advertisers can create visually appealing and attention-grabbing video ads to reach their target audience. These ads play automatically when users visit a webpage or interact with a app, capturing their attention and delivering a compelling message, increasing the chances of capturing users interest.

Native

Our native ad format offers advertisers a seamless way to integrate their ads into the user interface of a website or mobile app, providing a more engaging and native-like experience for users. Native ads tend to have higher click-through rates and generate more engagement compared to traditional display ads, because they appear as an organic part of the platform, making users more inclined to interact with them, optimizing their campaigns and improving ROI.
Native ad format example
Push notification ad format example

Push

GoAdserver push ad format is a highly effective and engaging advertising format that allows advertisers to reach their target audience directly on their desktop or mobile devices. This ad format works by appearing as notifications on users screens, including subscribers who are not on your site at that moment. These notifications are customized and optimized to capture users attention, making it a powerful tool for brands to maximize their reach and conversion rates.

Pop

Pop ad is a type of advertisement that appears as a separate window or tab, usually triggered by user action such as clicking on a link or navigating a website. These pop-up ads grab the attention of the user and can be displayed in different sizes and formats, they are known for their high visibility and ability to capture the user’s attention, allowing advertisers to engage with their potential customers directly.
Pop ad format example
Text ad format example

Text Ads

Text ads are designed to be simple and concise, consisting of a headline, description, and a clickable URL. These ads appear in text form, without any images or multimedia elements. The headline acts as a catchy line to grab the attention of viewers, while the description provides a compelling message about the service being advertised. Advertisers can customize and target their text ads by keyword, country, device, language and content category to reach their intended audience effectively.
Full page ad format example

Full Page

The full page format is a type of advertisement displayed that covers the entire screen of a website or mobile application. This format allows advertisers to capture maximum attention as it occupies the entire visible area, ensuring a greater impact on the audience. The full page format is highly effective in engaging users, as it eliminates distractions and provides a larger canvas for creative messaging, including visually appealing images, videos, and interactive features.

Email Clicks

Mail clicks monetise the links in your newsletters and mailings. A mail-click zone works like a redirect: the click goes to the advertiser that wins it. It also passes the subscriber’s email address on to the advertiser’s URL, so the advertiser can capture the lead straight away. Clicks are tracked and reported like any other zone, by country, device and campaign.
Mail click ad format example
Dynamic iframe ad format example

Dynamic Iframes

These format allows websites to display ads within their content using customizable Iframes. In this format, the content of the ad is loaded into the Iframe, which provides unique styling and functionality options. The ad inside the iframe is chosen per visit with the usual targeting, such as country, device, operating system, language and content category. This enables the delivery of more relevant and targeted ads to the audience, increasing the chances of engagement and conversions.

Skin

Our skin format is used to customize the appearance and layout of advertisements within the GoAdserver platform, allowing advertisers to create unique and visually appealing ad designs by providing easy-to-use templates and customization options. The format offers flexibility, enabling advertisers to create responsive ads that adapt to different screen sizes and devices, ensuring that the ads appear seamlessly across various platforms, including desktops, mobile phones, and tablets.
Skin ad format example
Footer code ad format example

Footer Codes

In this format, the footer section of a webpage is utilized to showcase advertisements related to the content of the page. These ads are typically displayed as a row or block of small images or text links, ensuring that advertisements are seamlessly integrated into the webpage without compromising user experience. By placing relevant ads in the footer, website owners can monetize their content while providing visitors with additional relevant information or offers.

Reels Ads

Reels Ads is a format that deliver video ads across different digital channels. It offers advertisers and publishers a comprehensive solution to effectively monetize their video content and engage audiences. With Reels Ads, advertisers can easily create and target video ad campaigns based on various advanced targeting options, allowing advertisers to reach the right audience at the right time, enhancing the chances of conversion and maximizing ROI.
Reels video ad format example

Documentation

Set it up step by step in the GoAdserver documentation: Ad zone types and every ad format and its settings.