Analyze

This advanced platform gives access to detailed insights and real-time data on campaign performance, allowing users to make informed decisions and maximize ROI. The simplification of the campaign management process make it easy for users to monitor and adjust their ads for optimal results.
By leveraging automation and split testing capabilities, GoAdserver empowers advertisers to continuously improve their ad performance and drive higher levels of engagement and conversions.
One of the key features of the platform is the ability to automate the process of optimizing click-through rates, the platform analyzes data such as country, device, placement and previous ad performance, to automatically optimize CTR and eCPM, enabling users to make real-time adjustments to the ad placements, targeting, and creatives, maximizing the revenue for advertisers while delivering relevant and engaging ads to users.
Last but not least, with our centralized platform and automated tasks, your life in the advertising landscape will get more easier, efficient and effective, letting you reach your target audience and generate revenue from your website traffic.
Campaign analysis in GoAdserver

Real-time statistics for every campaign, zone and source

Advertisers, publishers and the network operator each see their own numbers in real time. Group a report by hour, day, week or month, and break it down by campaign, ad, website, ad zone, country, device, operating system, browser, ad type, pay type or sub-ID. Filters combine, so you can look at mobile traffic in one country for one campaign, save that view and come back to it, export it to CSV, or send it to a client as a shared report they open without an account.

Every report shows impressions, clicks, CTR, conversions, spend or earnings and eCPM, and the traffic-quality columns show how much of it was flagged as bots, data-centre or VPN traffic, and why. To look at single events, the event log lists every impression, click and conversion with its IP address and user agent.

From numbers to action

  • Source Optimizer shows which sources hurt your CTR, CPA or bounce rate, within the spend limits you set. See Source Optimizer.
  • Creative and URL pools rotate several creatives and landing pages and favour the ones with the best click or conversion rate. See creative and URL pools.
  • Bid rules change a campaign’s bid by time of day and other conditions.
  • Alerts by email, Telegram or Slack when a daily budget is almost spent, a bid falls below the minimum price or a campaign stops delivering.

To follow conversions and profit on traffic you run elsewhere, use the built-in tracker; for the full picture of what you can measure, see performance tracking and optimization. Analyze is part of the white-label ad network.

Documentation

Set it up step by step in the GoAdserver documentation: Advertiser statistics and How to read your campaign statistics.