Cost-Effectiveness
One key aspect of GoAdserver’s cost-effectiveness is its competitive pricing structure.
The platform offers various pricing plans tailored to different needs and budget levels, allowing users to choose a plan that fits their requirements and resources.
This flexibility ensures that users are only paying for the features and services they actually need, ultimately saving them money in the long run.
We offer a range of tools and features designed to help users optimize their campaigns and maximize their ROI, these include advanced targeting options, real-time analytics, and split testing with creative and URL pools, all of which can help users make more informed decisions and improve the performance of their advertising efforts.
What you pay for
GoAdserver is hosted, so there are no servers to buy, no ad-serving code to write and no team needed to keep it fast: scaling, updates and security are part of the service. You pay a monthly plan that includes a number of events (ad events such as impressions and clicks, RTB events and postback events), and only usage above the plan is charged extra. CDN bandwidth for creatives is billed per terabyte. Compare the plans on the pricing page.
Where it saves money
- Bot traffic you can see. Every request is checked for click bots, data-centre and VPN traffic; flagged traffic shows in the reports with the reason, so you can block the sources it comes from.
- No separate tracker. Tracking links, postbacks and ad-spend import are built in. See the tracker.
- Less wasted media spend. Agentic Media Buying shows what each placement you buy on another network earned and cost, and blocks the ones that lose money.
- Cheaper optimisation. Source Optimizer and bid rules cut sources and hours that don’t perform.
All of this comes with the white-label ad network and the ad manager.
For a broader look at ad serving costs, read how to cut your ad server costs and why a “good enough” ad server costs more than you think.