GoAdserver Introduces MCP Connectivity for ChatGPT, Claude, and Other Compatible AI Assistants

The new connection allows authorized AI assistants to access selected GoAdserver information and operational tools while preserving API key permissions, resource restrictions, and account controls.

September 2026

GoAdserver (GAS) has introduced support for the Model Context Protocol (MCP), allowing authorized GoAdserver accounts to connect with compatible versions of ChatGPT, Claude, and other MCP clients.

The connection gives users a new way to work with selected GoAdserver information and supported account functions through natural-language conversations. Users can ask an AI assistant to retrieve data, review performance, inspect campaigns and advertising inventory, or carry out authorized management actions.

MCP does not replace the GoAdserver control panel or REST API. It provides an additional interface for accessing specific GoAdserver functions through compatible AI assistants.

GoAdserver software for different advertising business models

GoAdserver is cloud-based advertising technology software developed to distribute, serve, track, and customize ads across different types of online businesses.

Its uses include:

• Traffic management across different traffic sources
• White-label ad network creation
• DSP and media buying operations
• Publisher inventory management
• Campaign and ad management
• Real-time bidding
• Offer network creation and management
• Targeting, tracking, statistics, and reporting
• Management of multiple advertising formats

This makes GoAdserver suitable for companies that manage advertising traffic, connect advertisers with publishers, buy media from external sources, monetize publisher inventory, operate offer networks, or build branded advertising businesses.

What MCP adds to GoAdserver

MCP provides a standardized connection between GoAdserver and compatible AI assistants.

Instead of locating every report, campaign, ad, or inventory setting manually, users can describe what they need in natural language. The assistant identifies the tools available through the GoAdserver MCP server and selects the appropriate function for the request.

Results can be presented as direct answers, structured lists, performance summaries, or operational reports.

The assistant does not receive unrestricted access to the account. It can only discover and use the tools permitted by the connected API key.

What users can do through MCP

The exact functions available depend on the GoAdserver version, enabled modules, API key scopes, resource restrictions, and MCP tools available on the account.

Performance and reporting

Users can retrieve authorized campaign and publisher inventory statistics and organize the results by dimensions such as date, site, campaign, or ad space when supported by the corresponding tool.

This allows teams to review recent activity and performance through a conversational interface.

Campaign and ad information

The assistant can list campaigns, retrieve campaign details, inspect associated ads, and return the information exposed by the available MCP tools.

Users can review campaign status, targeting information, budgets, bids, schedules, devices, countries, and other supported settings when those fields are available.

Campaign and ad controls

When the connected API key has the required write permissions, the assistant can use supported tools to pause or resume campaigns and ads.

A read-only API key cannot access these write operations.

Budgets and bids

The assistant can retrieve supported budget and bid information. If the API key includes the corresponding write scopes, available MCP tools can also be used to update those values.

All changes remain subject to GoAdserver permissions and validation rules.

Inventory and implementation

Users can list and inspect authorized sites and ad spaces. The assistant can also retrieve implementation code for supported ad spaces when the corresponding tool is available.

This helps publishers and technical teams locate the correct advertising code without manually navigating through multiple account sections.

Account information

The MCP connection can provide access to supported account-level information, including the account balance, when the required tool is enabled and authorized for the connected API key.

Security and permission controls

The GoAdserver MCP connection uses an API key with Bearer authentication. The key must be explicitly enabled for AI assistant access before it can connect to an MCP client.

The available tools are filtered according to the permissions assigned to that API key.

Existing GoAdserver controls remain active

MCP does not provide permissions beyond those available through the GoAdserver API.

An AI assistant cannot bypass API scopes, resource restrictions, account permissions, or software validation rules. Every MCP operation is processed according to the authorization assigned to the connected key.

Separate MCP rate limit

MCP tool calls use a rate limit separate from the standard REST API limit.

This prevents normal AI assistant activity from consuming the request capacity assigned to other REST API integrations.

Compatibility and connection

The GoAdserver MCP endpoint uses JSON-RPC 2.0 over HTTP. It can be connected to compatible AI assistants and MCP clients that support the required connection and authentication methods.

The basic connection process includes:

1. Creating a dedicated API key in GoAdserver.
2. Assigning the required read or write scopes.
3. Applying campaign or ad space restrictions when needed.
4. Enabling the key for AI assistant access.
5. Adding the GoAdserver MCP endpoint to the compatible client.
6. Configuring the API key as the Bearer authentication credential.

Once connected, the client can initialize the MCP session, discover the tools available to the API key, and make individual tool calls.

GoAdserver and white-label installations may use different panel domains. The MCP endpoint must correspond to the domain of the account being connected.

For complete technical information about setup, authentication, permissions, available tools, JSON-RPC methods, and request formats, visit the GoAdserver MCP full documentation.

Availability

MCP connectivity is available on GoAdserver installations where the module has been enabled.

Available functions may vary according to:

• The GoAdserver software version
• The modules enabled for the account
• The scopes assigned to the API key
• Campaign or ad space restrictions
• The MCP tools available on the installation
• The read or write permissions granted to the connection

Companies can begin with a dedicated read-only API key and enable selected write permissions later if operational access is required.

About GoAdserver

GoAdserver is cloud-based advertising technology software built from experience in ad network operations.

The software is designed to distribute, serve, track, and customize ads across different online business models. It supports traffic management, white-label ad network creation, publisher inventory management, media buying, DSP operations, real-time bidding, campaign management, reporting, targeting, and offer network management.

GoAdserver provides tools for advertisers, publishers, ad networks, media buyers, website owners, affiliates, and companies operating with digital advertising traffic.

For more information, visit www.goadserver.com.