Statistics tell you how many clicks a campaign got. Sometimes you need to know about one click: when it happened, from which IP address, in which browser, on which ad zone. The Event Log in GoAdserver shows exactly that, one row per impression, click or conversion, and keeps it for 90 days. You can read it in the panel or export it as a CSV file.
November 2026
It works for ad networks and for ad management businesses. What differs is who opens the page, as described below.
What is in a row
Each event gets its own row, newest first:
- Time on your network's clock, the same clock as Statistics, and the same moment in UTC.
- Event: impression, click, conversion, or a request where no ad was served.
- Campaign and ad, publisher and ad zone.
- IP address and the full user agent of the visitor.
- Country, device type, operating system and browser.
Filter on side (as advertiser or as publisher), event, campaign ID, ad ID, zone ID, country or IP address, and pick any dates in the last 90 days. The log holds no spend or earnings, because both the advertiser and the publisher of an event can read it. For the money, use the real-time statistics next to it.
When you need it
- A complaint about one visitor. Search the IP address and see every event from it, with the time and the zone.
- A difference between two sets of numbers. Compare your own server logs with ours, event by event, instead of arguing over totals.
- A check on traffic quality. Hand the raw data to an analyst or a fraud tool. It pairs well with the Source Optimizer, which works on totals per source.
Conversions for every account
Conversions are kept for every account, for 90 days, without anything to switch on. On an ad management platform every account has the Event Log page with its own conversion log: time, IP address, country, zone, publisher, device, operating system and browser. Admins can also open All accounts — conversions under Tools > Event Log for the whole network in one view.
A conversion is reported by a server, not by the visitor's browser, so it has no user agent of its own. If the full log is on for the account, the page shows the user agent of the visitor's last impression or click on the same ad and zone from the same IP address. That is a match rather than a direct link, so two visitors behind one IP address can swap.
The full log, per account
Impressions, clicks and no-ad requests are logged per account, available on request. Admins switch it on under Tools > Event Log: search the account and press Start logging, and the ad servers pick it up within the hour. Stop logging ends it the same way.
Logging starts from that moment. Traffic from before it can't be shown, so switch it on for an account you expect to need it for, not after the dispute has started. As an advertiser or publisher, ask your network to turn it on for you.
On an ad network the Event Log is for the network's admins only: its users don't get the page. On an ad management platform both admins and accounts have it.
Export to CSV
The page is a preview at 50 rows a page. For anything bigger, set your filters and press Export CSV. An export covers up to 31 days and runs in the background, so you can leave the page. You are told when it is ready, and the file is waiting under Your exports as a compressed .csv.gz. Besides the columns on screen it has the ISP, the bot flag, the sub ID and the external click ID.
Exports are kept for a few days, so download yours soon after the notification. Details are in the Event Log manual.
In the API too
The preview, the exports and the downloads are all in the REST API, for accounts and for admins, so a fraud tool or your own warehouse can collect the file without anyone opening the panel.
One thing to do first
IP addresses count as personal data in many countries. Before you turn on a 90-day log, check that your own privacy notice covers it.
About GoAdserver
GoAdserver is a white-label ad serving platform for ad networks, ad managers, publishers, advertisers and affiliates. See performance tracking and optimization for what else you can measure, or talk to our team.