Ad Serving Platform

GoAdserver

With our ad manager you combine all your media buying in one place: buy and bid through RTB, or place your own iframes and ad codes on the sites and networks you buy traffic from.

With the built-in tracker you don’t need a separate tracking service.

Management

Manage your internal traffic more efficiently and connect your partners

Scale

Highly scalable solution for growing​ with programmatic solutions

Analyse

Complete control with detailed statistics and reporting solution

One platform, four ways to run your business

GoAdserver is one product that can be set up as different kinds of advertising business. You choose the setup that matches how you work, and switch optional modules on as you grow.

  • Ad network: advertisers buy traffic, publishers supply ad space, and you serve the ads, keep your margin and pay publishers their share. See White-Label Ad Network.
  • Ad manager: run ads across your own websites and the traffic you buy, without a publisher-payout side. See Ad Management.
  • Offer / affiliate network: advertisers list offers, affiliates promote them, and you track clicks and conversions and pay on results. See Offer Network.
  • Tracker: track clicks, conversions, cost and profit for campaigns that run on other platforms.

Any account can be an advertiser, a publisher, or both, and switch between the two views in the same panel.

For the supply side: monetise every placement

Publishers add their websites, create ad zones in the format each spot needs, and paste one code snippet. From there the platform takes over:

  • Ad Controller loads every zone on a page in one request. Self-hosted with the Anti Adblock option, it can keep serving to visitors who run an ad blocker.
  • SmartZones let outside ad networks compete for a zone on eCPM, so each request goes to the best payer.
  • Push turns visitors who opt in into an audience you can earn from after they leave. Read about the push collector.
  • Visitor Analytics counts pageviews and unique visitors per site through the same controller. See visitor analytics for publishers.
  • Blocked Domains and the Better Ads filter decide which ads may appear on your sites.

For the demand side: buy, track and optimise traffic

Advertisers and media buyers get one panel for every way of buying: self-serve RON, CPM, CPC and CPA campaigns, real-time bidding into exchanges, and fixed-price direct deals. They can also shop ready-made inventory in the Ad Shop and Marketplace, where they choose format, country and device and the campaigns are built for them.

Tracking is built in. Tracking links, postbacks and Conversions API forwarding to Meta, TikTok, Google and others mean you don’t need a separate tracker. Ad spend imported from your ad accounts turns revenue into profit and ROI per offer.

Buying traffic on other networks? Agentic Media Buying shows revenue against cost per source placement, blocks the losers at the network, and lets a buying agent work within limits you set.

Run the business behind the platform

Your operators get the back office too, so the platform runs without extra tools:

  • Validation queues to approve ads, creatives, new accounts and payment details before they go live.
  • Finance: deposits, invoices from your own legal entities, publisher payouts with batch export, balance aging and bonuses.
  • Branding: your brands, themes, domains, email templates and translated interface text.
  • CRM and marketing: leads, deals, meetings, proposals, email sequences, text messages, landing pages and capture forms to turn prospects into customers. See website chat and forms.
  • Integrations: an API with scoped keys, webhooks, Slack, Teams and Google Sheets connectors, and a connection for AI assistants. Read about MCP connectivity.

Documentation

Set it up step by step in the GoAdserver documentation: the full documentation and the RTB integration reference.