Performance Tracking and Optimization

Our performance tracking and optimization involves monitoring and analyzing the performance of ad campaigns to ensure they are meeting their goals and making adjustments as needed to improve results.
This can include tracking metrics such as click-through rates, conversion rates, and overall return on investment. This metrics being used to identify trends or patterns that can be focused on a future marketing strategy.
By continually monitoring and optimizing ad campaigns, advertisers can ensure they are getting the best possible results from their advertising efforts.
Performance tracking in GoAdserver

What you can track

Impressions, clicks, CTR, conversions, revenue, cost, profit, ROI, EPC and eCPM, per campaign, ad, ad zone, website, traffic source and sub-ID, country, device and hour. Up to 26 conversion types, such as registration, first deposit or sale, are counted separately, so you can see which step a campaign really drives.

Conversions and real ROI

Conversions come in through postbacks from advertisers and affiliate networks, and go back out as postbacks or Conversions API events to the platforms you buy from, such as Meta, TikTok and Google, so their algorithms can optimise for you. Import your ad spend and every campaign shows profit and ROI next to its revenue. It all runs in the built-in tracker, with no separate tool to pay for.

Optimise automatically

  • Agentic Media Buying reports what every placement you buy on another network earned and cost, and blocks the losers.
  • Source Optimizer flags sources with a poor CTR, CPA or bounce rate.
  • Creative and URL pools favour the creatives and landing pages that convert best.
  • Alerts tell you when a campaign stops delivering or a budget is almost spent.

See also real-time analysis and the white-label ad network.

Documentation

Set it up step by step in the GoAdserver documentation: Conversion tracking and Postbacks.