eaCTRL

Another one of our key features is the eaCTRL, which stands for Enhanced Ad Control. This feature offers a comprehensive array of controls and functionalities that enable publishers to fine-tune their ad serving process and maximize their ad revenue.

The eaCTRL feature is designed to empower publishers and give them greater control over their ad placements and monetization strategies. With this feature, publishers can manage their inventory more effectively, optimize ad delivery, and ensure that the right ads reach the right audiences at the right time. Let’s delve deeper into the various aspects and benefits of the eaCTRL feature.

This tool has as benefits:

Ad Placement Control:

Provides publishers with extensive ad placement control options, letting them define where and how advertisements are displayed on their websites, ensuring that the ads are seamlessly integrated into the user experience. They can control the number of ads per page, the position of the ads, and customize their appearance to match the website’s design.

Advanced Targeting Capabilities:

Users have access to advanced targeting capabilities that enable them to deliver highly relevant ads to their audiences. Publishers can target ads based on various criteria such as demographics, behavior, location, device type, and more, ensuring that ads are shown to the most relevant users.

Flexible Ad Scheduling:

Schedule ad campaigns based on specific time-frames and conditions. Publishers can define when ads should be displayed, for how long, and to which audience segments, this flexibility enables publishers to optimize their ad delivery and align it with their marketing objectives and target audience’s behavior.

Frequency Capping:

To prevent ad fatigue and enhance user experience, the eaCTRL offers frequency capping options, where you can set limits on the number of times an ad is shown to a single user within a specific time period.

Ad Blocking Detection:

This features includes ad blocking detection capabilities that enable publishers to identify users who have ad blockers enabled. Publishers can then take appropriate actions, such as serving different ad formats or requesting users to disable ad blockers, ensuring that their ads are still displayed to a wider audience.

Ad Quality Control:

We offer ad quality control mechanisms that enable publishers to screen and approve advertisements before they are displayed, letting publishers define specific criteria and guidelines for ad approval, ensuring that only high-quality and relevant ads are shown.

Real-time Analytics:

The eaCTRL feature provides real-time analytics and reporting capabilities, giving publishers valuable insights into the performance of their ad campaigns, allowing them to track key metrics such as impressions, clicks, conversions, revenue, and more.

Integration with Third-Party Platforms:

Seamlessly integrates with various third-party platforms, such as demand-side platforms and supply-side platforms, this integration enables publishers to tap into additional ad inventory sources, access a larger pool of advertisers, and increase their ad revenue potential.

A/B Testing:

Publishers can create multiple variations of an ad and test them against each other to determine the most effective ad format, copy, or design. By conducting A/B testing, publishers can optimize their ad performance and ensure that they are delivering the best possible results for their advertisers.