iGaming Ad Network Software
Run your own iGaming ad network or casino affiliate program on GoAdserver. Sell and buy gambling traffic under your own brand, pay on the events that matter, such as registrations and first deposits, and see real profit per country, source and placement.
Built for performance traffic
iGaming advertisers buy results, not impressions. GoAdserver supports every pricing model side by side: CPM and CPC campaigns, CPA campaigns that pay on conversions, flat-rate and direct deals, and real-time bidding. Label up to 26 conversion types, for example registration, first deposit and deposit, and report on each one separately.
Conversions you can trust
- Inbound postbacks from operators and affiliate networks, each in its own macro format, see the tracker.
- Outbound postbacks to your affiliates’ trackers and to Conversions APIs.
- Rejected postbacks are logged with the reason, so mismatched numbers are explained instead of argued about.
- Revenue per conversion passes through, so return on ad spend is calculated automatically.
Geo control where it matters
Gambling advertising depends on where the visitor is. Campaigns target by country and region and can be limited to an allow-list of countries, so an offer only runs where the advertiser accepts traffic. Add device, operating system, browser, language, connection, ISP and time-of-day targeting, and allow- or block-lists for domains, ad zones and sub-IDs. Read more on targeted advertising.
Offers, smartlinks and affiliates
Keep every operator offer in one catalogue with payout, accepted countries and category. Smartlinks send each visitor to the best-matching offer for their country and device, and failover offers catch traffic when an offer is paused or capped. Affiliates build their own tracking links and see their own reports. See the offer network and offer network features.
Clean traffic and real profit
Bot and fraud filtering runs on every request and is reported separately, so neither side pays for traffic that isn’t human. If you buy traffic to fill your zones, import the ad spend from the networks you buy on and judge every source on profit with Agentic Media Buying; losing placements can be blocked at the network with one click.
How it works
- Brand your network and set the countries, formats and pricing models you sell.
- Add operators and offers with their payouts, accepted countries and postback formats.
- Onboard publishers and affiliates: they create zones or tracking links and see their own stats.
- Track conversions from sign-up to deposit through postbacks.
- Optimise by country, source and placement on real profit, not clicks.
Reports for every role
Each side sees exactly what it needs. Operators and advertisers see impressions, clicks, conversions per type, spend and return per campaign and country. Publishers and affiliates see their traffic, conversions and earnings per zone, link and sub-ID. Your own team sees the whole network, including your margin per advertiser, publisher and country. Reports can be exported, shared with a client through a link, or pulled through the API, and team members get only the rights their role needs.
Frequently asked questions
Can I pay affiliates on first deposits?
Yes. Define conversion types such as registration and first deposit, pass them through postbacks, and report each one separately per affiliate, offer and country.
Can an offer run only in licensed countries?
Yes. Campaigns and offers can be limited to an allow-list of countries, so traffic from anywhere else is not sent to them.
Does it work with the affiliate networks I already use?
Yes. Register each affiliate network with its own currency and postback format, and conversions flow back automatically.
Can I buy traffic for my own casino offers too?
Yes. As an ad manager you can buy traffic on other networks, send it to your offers through tracking links and smartlinks, import the cost and see profit and ROI per source, then block the placements that lose money directly at the network.
Your brand, your network
The panel, the ad-serving and tracking domains and the emails carry your brand, see the white-label ad network. Advertisers and publishers sign up, fund, buy, sell and get paid in one platform, and your team works with rights per role.
Want to see it on your own traffic? Talk with our team or compare the plans.